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This week we celebrate scooping Silver in the Film category at Cannes for our adidas ‘safety’ campaign.
adidas created a range of safety gear for Japanese workers in the 80s. We created an original protagonist who would clearly need adidas SAFETY gear. It all makes sense when you think about the idea of a break up service. Clearly a dangerous job, definitely Japanese and highly original. Read More…
Imagine our surprise to see TBWA\LONDON’s notepad pop up unannounced, clutched by an upset 80 year old, in Mary Queen of Charity Shops on the BBC the other night. Read More…
TBWA played host last night to the BBC’s Apprentice final. Pearls of wisdom were sought by staff, and our designers wrestled with mixed briefs and even more mixed metaphors with the two finalists’ teams developing their chocolates. Mars Marketing Director Jane Wakely joined Tim Lindsay, TBWA\ UK and Ireland Group President, Matt Shepherd-Smith our CEO, and Tom Morton our Exec Planning Director amongst others on the table with Suralan. Read More…
At a glittering and star studded Park Lane Hilton last night Pedigree and Mars won a gold award in the Cause Related marketing category of the Marketing Society Golden Jubilee Awards, for its Dog Adoption campaign.
This is a really great accolade for a great piece of work. Read More…
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PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.
Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…
See all of our Case Notes.