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TBWA\LONDON has been appointed to GlaxoSmithKline Consumer Healthcare, UK digital roster. The partnership will see TBWA\ specifically working on one of the healthcare company’s major consumer brands – NiQuitin. The appointment comes in preparation for NiQuitin’s integrated consumer campaign in September, which will see the brand launch its new strategic positioning. Read More…
Nissan, the UK’s biggest car manufacturer, is set to turn the spotlight on the limitations of its German sportscar rivals in the Company’s latest communications campaign. Read More…
Soon, your mobile phone will be able to interact with anything, and objects will become like media, and as more people interact with objects they become “social”. Read More…
Over the last month the TBWA\LONDON Group Intelligence team has been busy conducting multiple trend briefings both in-house and for clients. Our summer season of Binge Thinking client sessions kicked off at Comic Relief, followed by another session at Beiersdorf in Birmingham. We received great feedback and a bunch of greatly inspired client teams. We also staged a Future Laboratory trend briefing for the agency last month, which was a great success. Read More…
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PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.
Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…
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