Talk\
Talk\Archive – 2007
November\2007
Tom Morton on Daily Politics Show
20\11\2007
BBC2’s Daily Politics show talks about how to rebuild the ‘Brown’ brand. Our very own Executive Planning Director, Tom Morton, gives his view on how to relaunch Gordon Brown.
New Galaxy Campaign for the launch of ‘Mistletoe Kisses’
14\11\2007
For the launch of Galaxy’s new ‘Mistletoe Kisses’ we’ve created a timeless, beautiful fairytale. The TV campaign tells the story of a gnome who is given a great idea by the Mistletoe fairy to make all the leftover kisses into Mistletoe Kisses.
No tits, no puppies, no baps, no melons…
09\11\2007
We’ve just launched an outdoor push for ShortList, the new free weekly men’s magazine. The cheeky campaign aims to raise the profile of ShortList and differentiate it from most other men’s magazines, by underlining its core proposition: For Men With More Than One Thing On Their Minds.
We’re doing the ‘Green Thing’
02\11\2007
We have just launched the latest viral campaign for ‘Green Thing’, a new community that aims to make it easy and more enjoyable to be a bit greener, through monthly suggestions of Green Things to do.
October\2007
TBWA\LONDON Launches New E.ON ‘EasyGreen’ Campaign
26\10\2007
Today we are launching a new integrated campaign for E.ON, one of the UK’s leading electricity and gas companies, to launch and drive awareness of ‘EasyGreen’ a new green electricity product for businesses, which offers 100% renewable electricity.
ShortList Magazine Appoints TBWA\LONDON To Ad Task
23\10\2007
ShortList, the new free weekly men’s magazine from ShortList Media, has appointed us to handle its advertising account. This exciting appointment will see us elevate the profile of ShortList within the marketplace.
Häagen-Dazs teams up with top chef Blumenthal
18\10\2007
Häagen-Dazs is hoping to enhance its status as a luxury, premium ice cream even further through a partnership with Heston Blumenthal, chef and proprietor of triple Michelin-starred restaurant The Fat Duck.
Tom Morton Promoted to Executive Planning Director
02\10\2007
We’re delighted to announce that Tom Morton has been promoted from Head of Planning to Executive Planning Director.
Tom joined TBWA as Managing Partner in early 2005 to oversee planning for the PlayStation and John Smith’s accounts.
September\2007
‘Slow Melt Baileys’ re-launch before Christmas
26\09\2007
General Mills UK is generating new sales momentum for Häagen-Dazs with TV advertising that will boost awareness and drive retail demand at the start of the peak season for ‘treating’.
Sir Nicholas Stern talks at TBWA\LONDON
11\09\2007
This morning we held the second of our 10x10 breakfasts — a series of 10 events that address topics we believe will be significant to us all in the marketing and communications business by 2010.
August\2007
TBWA\LONDON picks up more Mars business
10\08\2007
We’ve picked up more Mars business with the addition of the Tracker and Fruitasia brands after a competitive pitch against other roster agencies.
Trudy Waldron to head up TBWA\LONDON TV Department
08\08\2007
TBWA\LONDON today announced the appointment of Trudy Waldron as Head of TV. She will report to Executive Creative Director Steve Henry with the task of leading the TV department and integrating it into a wider production offering.
TBWA\LONDON launches campaign for Nissan Navara Sponsorship of Soccer AM
06\08\2007
TBWA\LONDON has created a campaign to support Nissan’s sponsorship of Sky Sports’ flagship football show, Soccer AM. The campaign will promote the Nissan Navara across TV idents, online and mobile activity, with the aim of improving consideration and opinion of the pick-up vehicle among a highly targeted audience
July\2007
Al Young joins to bolster Creative Department
19\07\2007
Starting today, we have a new Creative Director in the building. He’s called Al Young, and he’s bloody good. He’s won tons of awards (even though, when we worked together at HHCL, we didn’t give a stuff about awards).
Skittles puts user-generated content at centre of new campaign from TBWA\LONDON
13\07\2007
Skittles is putting user-generated content at the centre of a new campaign for Mars confectionary brand Skittles. Created by TBWA\LONDON, the campaign will break on national TV on 15th July with 5 playful and entertaining executions that are centred on the 5 colours found in a packet of Skittles.
June\2007
E.ON launches strategy to change energy and reshape the UK’s energy market through new campaign from TBWA\LONDON
29\06\2007
E.ON, the UK’s largest integrated electricity and gas company and the company that runs Powergen, is launching its strategy to reshape the energy market by leading a change for the better.
TBWA\LONDON unveils Origami inspired print campaign for Whiskas’ ‘Oh So…’ Range
20\06\2007
Whiskas®, the leading cat food brand, is launching a national print campaign created by TBWA\LONDON, to communicate the key product benefit of the ‘Oh so…’ product range to cat owners — namely that the Whiskas Oh so… range contains whole pieces of meat or fish.
STREAM\, TBWA’s brand entertainment arm, appoints MTV’s Macky Drese as managing partner ahead of agency expansion
20\06\2007
STREAM\, TBWA’s brand entertainment arm and Europe’s largest brand entertainment agency*, today announced the appointment of Macky Drese to the position of Managing Partner, Events and Marketing, ahead of the agency’s imminent expansion plans.
Launch of STARBURST CHOOZERS® - TBWA\LONDON Creates National TV Campaign
18\06\2007
Mars has created a disruptive addition to the confectionery market in the form of a chew with a liquid centre, ‘STARBURST CHOOZERS’.
TBWA\LONDON Bolsters Client Services With Two Senior Appointments
06\06\2007
TBWA\LONDON today announced that it is further strengthening its senior client service line-up with the appointment of Matthew Charlton to International managing director, Sony PlayStation and Jo Blundell to group director on the McDonald’s account.
May\2007
Tim Lindsay appointed CEO of TBWA Group UK and Ireland
24\05\2007
LONDON (May 24, 2007) — TBWA Worldwide today announced the appointment of Tim Lindsay as CEO of TBWA Group UK. Lindsay (51) was previously Chairman Publicis UK Group.
New Müller® TV campaign stars 100-year-old as one of 100 ‘Lid Lickers’ recruited from the general public
01\05\2007
Müller®, the UK’s leading yogurt brand, is launching a new brand campaign, created by TBWA\LONDON, which will feature 100 members of the public - one of every age from a one year old to a 100 year old.
April\2007
Leapfrog appoints TBWA\LONDON for UK activity
18\04\2007
LeapFrog, a leading developer of children’s educational learning products, has appointed TBWA\LONDON to handle its advertising account. The appointment will see TBWA\LONDON develop a long-term strategic positioning for LeapFrog with the aim of raising brand awareness around the launch of new technology-based products.
March\2007
TBWA\LONDON creates viral campaign for launch of NIVEA Body’s Goodbye Cellulite Gel-Cream
15\03\2007
NIVEA® body is set to release an engaging and humorous viral campaign to launch Goodbye Cellulite, a new product designed to visibly reduce the surface appearance of cellulite.
TBWA\LONDON Launches Ambitious multi-media campaign for PS3
05\03\2007
Sony PlayStation is this week unveiling an ambitious multi-media campaign, created by TBWA\LONDON, for the launch of its entertainment supercomputer - the PlayStation 3.
February\2007
Lovefilm appoints TBWALONDON to ad task
26\02\2007
LOVEFILM, Europe’s number one DVD rental service, has appointed TBWALONDON to handle its advertising account. The appointment will see TBWALONDON create LOVEFILM’s first brand campaign across TV, cinema and online later this year, with the first burst of activity having an initial spend of £2.5 million, with a
January\2007
TBWA\LONDON wins £20m Adecco brief
06\01\2007
Adecco, the worldwide leader in Human Resource services,new national airline of the United Arab Emirates, has awarded its global $100m advertising business to TBWA after a 4-way pitch including Ogilvy & Mather, JWT and Publicis.
The account win will see TBWA oversee a major global marketing push for Etihad and …