Talk\
Talk\Archive – 2008
July\2008
TBWA highlights Muller’s Local Credentials
25\07\2008
TBWA\LONDON’s new campaign for Müller is all about the word of the moment, ‘local.’ Consumer awareness of Müller’s local credentials is low - not only are Müller yogurts produced in the UK, but the milk that’s used only travels 30 miles to the factory, and can therefore be taken …
June\2008
TBWA London wins National Express
19\06\2008
If you haven’t heard the news already we’re delighted to announce that we’ve been appointed to the £12M National Express account after a three-way strategic and creative pitch against CHI and BMB.
National Express Group has fundamentally changed the way in which it is structured and moved from a multi-brand …
TBWA launches new site for Nivea
19\06\2008
TBWA\LONDON and digital agency Skive have created a great looking microsite for Nivea Sun ‘Lighten Up’.
We created a site that encapsulated the feel good factor of summer while still promoting the importance of sun protection.
TBWA London Builds Top Team with Senior Account Handling and Finance Appointments
14\06\2008
We’re very proud to announce that TBWA\ has made some recent key hires bringing on board some of the industry’s strongest talent.
May\2008
TBWA London Uses Humour and Vanity to Help DASL Target Female Drinkers
27\05\2008
‘If you drink like a man, you might end up looking like one’ is the idea behind the campaign we’ve just launched for DASL, the Drugs and Alcohol Service.
E.ON Thanks Fans for Creating a Greener FA Cup
16\05\2008
Our latest work for E.ON marked the end of the Carbon Footyprint Campaign at the FA Cup Final between Cardiff City and Portsmouth.
As sponsors of the FA Cup, E.ON’s Carbon Footyprint campaign has encouraged over 163,560 energy saving pledges made by supporters this season, saving over 22,900 tonnes of …
April\2008
TBWA London launches new viral campaign to support Nissan Qashqai
28\04\2008
To support the latest Nissan Qashqai campaign, we’ve just launched Qashqai Car Games 2, the drop-dead-funny sequel to last year’s digital campaign that was viewed 16 million times all around the world.
Unlike the original Car Games campaign, where we created an all new fictional sport and drivers performed extreme …
March\2008
TBWA Unveils Nissan’s Biggest Production to Date
27\03\2008
TBWA\LONDON & TBWA\G1 have just launched the latest ad for Nissan’s urban crossover vehicle, the QASHQAI.
Director Danny Kleinman took over central Buenos Aires, bringing it to life for Nissan QASHQAI’s ‘City Living’ TV ad.
The ad broke online in mid March and will be aired on TV from
E.ON launches new campaign to bring energy to life
16\03\2008
TBWA\LONDON has created a through the line campaign for E.ON, one of the UK’s leading power and gas companies, which will run across TV, press, poster and online.
TBWA launches new doodles campaign for Nissan Qashqai
08\03\2008
We’ve just launched new creative for Nissan to support its ‘URBANPROOF’ campaign for the Nissan Qashqai model. Running throughout the month of March TBWA\LONDON is set to doodle all over London’s key entertainment listings pages in Time Out and Metro.
The creative features a series of hand drawn
Is TV in Crisis?
03\03\2008
Executive Planning Director Tom Morton was one of the talking heads in The Guardian’s recent Future Of Television supplement. Discussing whether TV was in crisis, Tom commented: “TV has never been better.
February\2008
Shortlist Magazine is No.1
25\02\2008
For those of you who haven’t seen the latest copy of Campaign, I am very pleased to announce that Shortlist Magazine is now officially the number 1 Men’s Lifestyle magazine in the UK.
TBWA and STREAM go to the BRITS
25\02\2008
TBWA\ and Stream\ did the BRITS in style last Wednesday. It has to be said that we all looked pretty sharp as we left the office for the big bash.
Senior Announcements
07\02\2008
We’re excited to announce a bit of a reshuffle at senior management level. Key internal promotions include Matthew Charlton’s step up to Managing Director for TBWA London and Jo Blundell’s promotion to Managing Director for our network clients.
Tracey Emin denies copying TBWA’s meerkat idea for E.ON campaign
04\02\2008
The press was overrun this week by some chitchat over whether or not award-winning artist Tracey Emin had ‘borrowed’ from the E.ON ‘Power of nature’ advertising.
January\2008
TBWA appoints Mark Cramphorn
25\01\2008
As a new addition to the TBWA London team, we are delighted to welcome Mark Cramphorn. We’ve appointed Mark to carry out the new role of TBWA and Tequila general manager. In a nutshell Mark’s main responsibilities will be to help make people’s lives happier by improving the process.
TBWA Worldwide President-CEO Jean-Marie releases his third book on Disruption
09\01\2008
Mark Tungate (author of Adland: A Global History of Advertising) has his say on TBWA’s Jean-Marie Dru’s new book. Every agency needs a stick to hit its clients with.