Work\
Work\Archive – 2007
December\2007
Lockets Bigger Soothing Centre
December\2007
In winter of 2007 we wanted to tell consumers that Lockets now has an even bigger soothing centre than before, helping to get you through the British Winter.
Skittles Co-creation Campaign
December\2007
Skittles are the colourful sweets that spark your imagination.
In recognition of the fact that people taste Skittles in colours rather than flavours, we had fun in the summer creating a series of online and TV ads that gave personality to the Skittles colours.
During this campaign we ran a competition …
November\2007
Shortlist
November\2007
2007 saw the launch of Shortlist, the magazine for men ‘with more than one thing on their mind’.
Do The Green Thing
November\2007
TBWA\LONDON are the latest creative outfit to wave it around for Green Thing. “Well if we’re gonna encourage people to turn their lights off early,” they said to us, “we should video a man dancing around in the dark wearing nothing but a glow-in-the-dark condom, obviously.” It made perfect …
Galaxy Mistletoe Kisses
November\2007
A magical TV campaign for new Galaxy Mistletoe Kisses. The ad aims to create a timeless, beautiful fairytale.
October\2007
E.ON EasyGreen ‘Animals’
October\2007
‘Animals’ Part 1 and 2, both part of an integrated campaign for E.ON to launch and drive awareness ‘EasyGreen’ a new green electricity product for businesses, which offers 100% renewable electricity.
Have Faith
October\2007
On the day before the Rugby World Cup final against South Africa, the brief was to create an ad that would capture the mood of England’s rugby fans by highlighting how Jonny Wilkinson, adidas’s key sponsored player, never ceases to deliver under pressure when it counts.
September\2007
adidas Olympics 2012 Sponsors
September\2007
TBWA have produced an engaging campaign to announce adidas as the London 2012 Official Sportswear Partner. Most people struggle to appreciate the impossible feats achieved by Olympians, so we created a press and outdoor campaign to make the impossible nature of the long jump, the beam and hitting a …
August\2007
Nivea Visage Oxygen
August\2007
In August 2007, NIVEA Visage were preparing themselves for their biggest and most innovative product launch within the non-age facecare market.
July\2007
Nissan Navara Dies Hard
July\2007
The Nissan Navara teamed up with tough man John McLean (Bruce Willis) for the theatrical release of Die Hard 4.0.
Nissan celebrated the arrival of the latest Die Hard installment by creating a special edition vehicle - the Navara Die Hard 4.0.
We used massive outdoor posters, print ads and a …
Nissan Navara Sponsors Soccer AM
July\2007
The Nissan Navara is the proud new sponsor of Sky’s Soccer AM for the 2007/08 football season.
June\2007
Chivas Whisky campaign
June\2007
See below for some our latest press work promoting Chivas Regal Whisky. …
Etihad
June\2007
As a young airline Etihad wanted to generate a hype around its award winning flat bed, and the luxury service which made it the best new airline.
Whiskas ‘Origami’
June\2007
To launch Whiskas’ new ‘Oh so…’ range to cat owners, photographer Rankin shot our Origami campaign, with each pack representing the animal specific to that flavour.
E.ON ‘Wind of Change’
June\2007
‘Seaside’ and ‘Sycamore’ are part of the ‘Wind of Change’ integrated campaign which highlights E.ON’s unique and progressive stance on renewable energy.
Skittles ‘Go Skittle Yourself’
June\2007
For the summer of 2007 we created a campaign to celebrate the fun you can have with Skittles colours.
With the help of Aardman (the guys behind Wallace and gromit) we produced 5 Tv ads and 20 more ads that lived online at www.goskittleyourself.com
The ads are fun and whacky, …
Starburst TV Spots
June\2007
This summer Starburst created the Scarecrow ad to deliver its ‘real fruit juice’ message with a nostalgic, summery feel.
Starburst Choozers
June\2007
This summer Starburst launched new Choozers. We created an ad to show how much the chew sweets really do ‘ooze’.
May\2007
Nivea Light Feeling Lotion
May\2007
Winter is burdened by sadness and seriousness. Summer should be about longer, lighter days. Happy days. We want people to feel good about the British sun, take life a bit less seriously, find those little moments (and some big moments) in life that just make them smile, grin or …
April\2007
Aquadrops
April\2007
During 2007 we endeavoured to associate the Aquadrops eating occassion with car travel. Aquadrops are the perfect fruity solution to help a dry mouth on a long journey.
We used ‘automotive speak’ to emphasise the extent of the frutiness and effectiveness to Aquadrops and created a series of print ads, …
Muller 1-100
April\2007
For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word
So we went out to audition and find one hundred real people aged 1-100 with …
Adidas ‘London Marathon’ Poster Campaign
April\2007
As the London Marathon is all about the runners, we wanted to celebrate adidas’s belief that Impossible is nothing through the personal challenge faced by those attempting to run the London marathon.
March\2007
Nivea ‘Good-bye Cellulite’
March\2007
We needed to launch NIVEA Body’s Goodbye Cellulite cream and wanted to do it in a way that was true to how real women talked about anti cellulite solutions.
PlayStation 3 ‘This Is Living’
March\2007
Designed to be as entertaining, interactive and evolving as the product itself, our multi-media campaign ‘This Is Living’ for the launch of PS3, invites an audience of entertainment enthusiasts into a multi-character drama.
February\2007
Never Lost Heart
February\2007
TBWA have created an Impossible is Nothing brand ad in recognition of Jonny’s comeback after 3 1/2 years of injuries.
January\2007
McDonald’s ‘Make Up Your Own Mind’
January\2007
As a brand facing real trust issues about the quality of its product with British mums, McDonald’s and TBWA developed a campaign which, rather than asking people to believe us, let them make up their own minds.
Qashqai Car Games
January\2007
In January 2007, Nissan was preparing to launch its brand new model, the Nissan QASHQAI. A large TV and print campaign was planned for the spring, but we first needed to make the QASHQAI’s unpronounceable name famous.